Marketing strategy wins
Plan to meet your business goals
When you’re so focused on running the day-to-day, it’s easy to let your marketing efforts slip. Having a measurable strategy in place ensures you’re consistently targeting prospects with the right tactics to achieve your goals.
You need a solid marketing strategy and a plan to execute it.
“I have had the pleasure of working with Jennifer on a number of projects, and each one has been a great experience for the whole team. Her knowledge of marketing and writing expertise made a valuable impact.” - Ursula Romeo, Owner, Litmus Design
The Key Elements to Any Marketing Strategy
Goals and Objectives: You can’t measure success if you haven’t defined it. Know your business goals and set S.M.A.R.T marketing objectives to achieve them.
Target Audience: Whether you’re targeting investors or buyers, get to know them well. Research where they live, what they love and how they buy.
Tactics: There are so many ways to reach, engage and convert your audience, from digital advertising and social media to email marketing. Focus on the right ones.
Budget: You’ll need to factor in costs for advertising, copy, design, labor and printing, to name a few. Plan for a healthy return on these investments.
Measurement: Every campaign you launch should include metrics to measure success, from # of sign-ups/sales to open rates. Monitor your bottom line monthly.
There’s no substitute for strategy. Create marketing that your audience will love.
“Strategy is a fancy word for coming up with a long-term plan and putting it into action.” - Ellie Pidot