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Marketing strategy wins

Plan to meet your business goals

When you’re so focused on running the day-to-day, it’s easy to let your marketing efforts slip. Having a measurable strategy in place ensures you’re consistently targeting prospects with the right tactics to achieve your goals.

You need a solid marketing strategy and a plan to execute it. 

“I have had the pleasure of working with Jennifer on a number of projects, and each one has been a great experience for the whole team. Her knowledge of marketing and writing expertise made a valuable impact.”  - Ursula Romeo, Owner, Litmus Design

The Key Elements to Any Marketing Strategy


Goals and Objectives: You can’t measure success if you haven’t defined it. Know your business goals and set S.M.A.R.T marketing objectives to achieve them.

Target Audience: Whether you’re targeting investors or buyers, get to know them well. Research where they live, what they love and how they buy.

Tactics: There are so many ways to reach, engage and convert your audience, from digital advertising and social media to email marketing. Focus on the right ones.

Budget: You’ll need to factor in costs for advertising, copy, design, labor and printing, to name a few. Plan for a healthy return on these investments.

Measurement: Every campaign you launch should include metrics to measure success, from # of sign-ups/sales to open rates. Monitor your bottom line monthly.

There’s no substitute for strategy. Create marketing that your audience will love.

“Strategy is a fancy word for coming up with a long-term plan and putting it into action.”  - Ellie Pidot

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