Copywriting sells
Move customers to click that ‘Buy’ button
The true measure of effective copy is whether it drives an audience to take that ultimate action. A skilled copywriter becomes ‘one’ with the reader, telling the story people need to hear to ‘Buy’, ‘Download’ or ‘Donate’.
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If you’re serious about business growth, you need to invest in copywriting.
“Not only has Jennifer given my new venture a voice through creative and effective prose, but she has worked tirelessly with myself and our team to ensure my vision is communicated through every strategic word.” - Roberto Chaves, CEO, Lumitoro
Where to invest in copywriting
Website: It’s a prospect’s first stop when they’re searching for the solutions you provide. The words they read should be structured to sell.
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Landing pages: Whether it’s a Google ad or a social media post, every promotion you run should lead prospects to a landing page that gives them every reason to say ‘Yes’.
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Email campaigns: Email generates a whopping $38 for every $1 spent so it should be a critical part of your marketing strategy. Stay out of the ‘junk’ folder with expert copywriting.
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Digital advertising: You only have a few seconds to grab their attention. When every word counts, trust a copywriter to get the clicks.
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Sales material: From brochures to presentations, a copywriter understands the difference between features and benefits and highlights your value proposition.
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The best copywriters are relentless researchers who write in the tone and voice of the audience.
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Copywriting has an immediate and last impact on your bottom line. Invest in your growth.
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