Content Marketing Works
Build client relationships that last a lifetime
Simply put, content marketing is the value you share with your audience. It’s not designed to deliver that hard ‘Buy Now!’ pitch but rather, it’s crafted to educate your clients and build trust around your brand.
And it’s essential to building and maintaining relationships.
“We presented the Buyer’s Guide to our CEO last week and he was over the moon. I also had the opportunity to present it to the entire organization during our Town Hall and lots of great feedback from the team.”
- Ewan McNeill, VP Digital, Webware
Content marketing keeps your clients coming back
Newsletters: How many newsletters are clogging up your Inbox? Pay attention to the ones you actually look forward to. Make sure yours get open and read.
eBooks: Ever download an eBook or Guide from a website that promises to help you lose weight/plan a wedding/select the right software? That’s content marketing.
Webinars: I’m a bit of a webinar junkie. Done properly, webinars are a super effective way to generate leads and retain clients.
Blogs: Your audience is actively seeking content they care about so why not become their go-to destination? Bonus: Google rewards fresh content with higher rankings.
Social media: If your content can be summed up as one big commercial, you’re doing it wrong. The most successful brands use social media to communicate with their customers.
A successful content marketing strategy is audience-centric, consistent and measurable.
You’ll need a seasoned content marketing strategist to drive results for your business.